Brand Strategy + Identity Design

Branding is more than just a logo, a color palette, photography or a typeface. Branding is the crafting of the embodiment (or reflection) of your businesses positioning, personality, culture and goals.

Joyn’ing strategic branding and identity design we work together to build a lasting brand story. We create collaborative design solutions for visual and style identities that resonate and speak to your audience by embodying your authentic culture, personality and positioning. It is what will set you apart in the eyes of your competitive audiences.

We do things differently, we build brands that last and reflect who you are.

Design is our craft, our passion and we show it in every project we work on. Big or small. Whether it's a multifaceted national campaign, a new product launch or an annual report we bring energy and enthusiasm to every project and our focus is to ensure the audience is listening. By defining your graphic vision, we craft innovative visuals that tell stories to attract your target audience.

Graphic and Editorial Design are crafts used to visually communicate or help tell a story. We create visual content to communicate specific messages or editorial documents, publications and more to communicate a tone or voice.

Examples of Graphic + Editorial Design: Logo Design, Trade-show Graphics, Brand Identities, Packaging Design, Marketing Collateral, magazines, newspapers, brochures, books, Infographics, Catalogue + more.

We don’t just create, we build relationships that strengthen and foster communities.

Packaging tells a story. It is a sensual experience that engages us through sight, touch and sound. All these details make up a story that tells the consumer/viewer what the enclosed product is and why they should buy it. It tells the story behind the company.

It is the connection of form, structure, materials, colour, imagery, typography and regulatory information with supporting design elements and materials to make a product attract the target audience. It is a part of your marketing strategy.

At Joyn our designers guide you through the entire design process from beginning to end. A very collaborative process where we will help conceptualize, design and execute packaging designs and accompany materials that speak to your vision, tone, and the story of your product. Allowing your packaging to help your product stand out in your target audience and be a reflection of your company.

Digital design is a type of visual communication that presents information or a product or service through a digital interface. Digital design is key to the success of your marketing + advertising.

While graphic design focuses mostly on static designs, digital design involves movement, such as animation, interactive pages, + 2D or 3D modelling. At Joyn our digital designers create images + elements that will end up on your screen, whether that's a computer screen, a phone screen, a dashboard, or any other digital formats. We can help you build entire digital experiences with focus on interactivity such as wireframing, user testing + storytelling.

Examples of Digital Design: Infographics, Website elements, Banner Ads, Social Media Content, Landing pages, Online Graphics, UX Structures, Video Ads + more.

We don’t just create, we build relationships that build and foster communities online + off.

Typography design is everywhere, it’s all around us. It is the art of enhancing + optimising a message in a readable + aesthetically pleasing composition. It's an integral element of design + part of our everyday life. Whether it’s on our devices, in books, games or on websites, we’re constantly digesting the written word.

Our designers reflect the power of the written word by emulating the tone of the word or sentence. We take the time to consider the relation between how the text emotes visually and what it communicates. Different moods, atmospheres and trends can be expressed simply through the right type choice..

At Joyn we offer typographic design services ranging from complete custom typefaces + wordmarks to consulting over existing brand typography + wordmarks to check for specific requirements or support you in creating a whole new typographic system.

Written Content, Photography, Graphic Imagery, Art Direction + Video.

Content creation is what happens behind the scenes and comes in all shapes + sizes. It is the foundation of digital marketing + at Joyn we always create engaging high-quality on-brand collateral.

At Joyn we do things differently, we aim to be an extension of you by playing a key role in achieving your plans for the future with our client-first communication + collaboration as well as helping distill your message.

Our team finds the best ways of creating + generating high-quality content that will attract, engage + delight your audience by producing shareable collateral to ensure your message is being heard across all platforms. Content creation helps people discover you, your business, your brand + products.

Written Content: Blogs, eBooks, Emails, Social Media Posts + Campaigns + more.

Photography: Product photography, Staff headshots to campaign + commercial images.

Graphic Imagery: Graphic illustrations + designs, Infographics, GIF’s + more.

Art Direction: Art direction is essential through almost everything we do, from ebooks to ads.

Video Production: Animations, Webinars, Videos + more.